THE CHOICE • Oil-to-Milk Cleansing Emulsion

THE CHOICE • Oil-to-Milk Cleansing Emulsion

Innovative 2-in-1 Texture Cleanser (Dewy Oil-Gel → Silky Milk)
Step 1: The Choice
For sensitive-feeling skin + heavy makeup removal
Dermatologically tested • Vegan • Gluten Free • Nut Free

Once upon a myth, they blamed her for a war.

Painted for 17th-century courts, Helen of Troy became useful—beauty, power, blame. A story men could trade like currency. In Guido Reni’s version, she moves through hands and opinions, treated like a public argument instead of a person.

This cleanser is the reversal.

Not adornment—removal.
Not performance—return.

A dewy oil-gel that becomes silky milk with water, dissolving makeup, SPF, and the day’s residue—leaving skin soft, nourished, and unstripped.

WHAT IT DOES

• Melts away makeup + SPF (even heavy) and daily buildup

• Rinses clean as a silky milk—no harsh tugging, no tight finish

• Leaves skin fresh, soft, and comforted

• Perfect as the first cleanse in a double-cleansing ritual

Skin doesn’t just cleanse.
It releases.

THE FORMULATION PHILOSOPHY

A cleansing ritual shouldn’t punish you.

This is cleansing as mercy: a modern emulsion built to respect dry, delicate, sensitive-feeling skin. The transformation is the point—oil loosens what clings; milk carries it away.

HEROINE INGREDIENTS (Lore + Science)

Cloudberry — “Golden fruit, winter-proof glow.”

Lore: tiny golden apples for the nights you choose yourself.
Skin translation: supports a comforted, revived finish after cleansing without heaviness.

Sea Buckthorn — “Resilience, bottled.”

Lore: radiance born from endurance—“horse + shine” in its oldest naming.
Skin translation: supports a nourished look after rinsing and helps skin feel supported post-cleanse.

Chamomile — “Calm, not stripped.”

Lore: the apothecary hush—centuries of comfort ritual.
Skin translation: supports a soothed, comfortable finish, especially when skin tends to feel tight.

THE RITUAL

Step 1: THE CHOICE
Apply to dry or damp skin. Massage slowly—like you’re polishing a crown you never asked for.
Add water and watch it bloom into milk. Rinse clean.

Avoid direct contact with eyes.

Use when:
– You wore makeup/SPF and want a true clean without stripping
– Your skin feels delicate but the day was heavy
– You want a first cleanse that feels like reclamation

AFFIRMATION

“I choose what stays.”
“Tonight, I unmake the story and keep my truth.”

PROVENANCE (mythic)

A studio lit for a court. A myth made into propaganda.
And the private counter-ritual—kept at the edge of the basin:

Not to become someone else.
To return.

STAR FEATURES

• Oil-gel → milk transformation (2-in-1 sensorial cleanse)

• Effective makeup removal (even heavy)

• Gentle, non-stripping finish

• Double-cleanse friendly

• Dermatologically tested

TAGS

Type: Cleanser (oil-to-milk emulsion)
Concerns: makeup/SPF removal, dryness, dullness, tight-feeling skin
Skin Types: normal, dry, combination, sensitive-feeling
Hero Ingredients: chamomile, sea buckthorn, cloudberry
Claims: dermatologically tested • vegan • gluten free • nut free
Non-medical claims: supports comfort, nourished feel, gentle cleanse

COMBINE WITH

For sensitive skin care, pair with Sensitive Face & Body Cleanser and Nourishing Rich Cream.

INCI

Caprylic/Capric Triglyceride, Glycerin, Helianthus Annuus (Sunflower) Seed Oil➀, Aqua, Sucrose Laurate, Sucrose Palmitate, Alcohol, Tocopherol, Mica (CI 77019), Parfum, Chamomilla Recutita (Camomile) Flower Extract➀, Hippophae Rhamnoides (Sea Buckthorn) Fruit Extract➀, Rubus Chamaemorus (Cloudberry) Fruit Extract➀, CI 77491 (Iron Oxides), Glycolipids, Limonene, Linalyl Acetate

➀ Ingredients from organic farming